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About

VOLUMEDIA was founded in 2008 by Creative Director, Ron Gerson. His broadcasting career began on the radio, at 92.3 KKFR Phoenix some time in the mid ’80s. Ron soon moved up the dial to 99.9 KEZ and was one of the founding team members of this heritage adult contemporary station. From on-air talent to technical operations and creative production his path eventually lead to building the Internet department for what is now iHeartMedia’s 8 station Phoenix cluster. During this time he acquired CXI Media to produce cable television programming and video content focused on bringing businesses and clients together through visual storytelling.

He’s earned a reputation for assembling and managing very talented, technical and creative teams and delivering high-quality, rich media productions within a wide range of budgets. Whether traveling the globe to explore exotic locations or documenting beautiful kitchen renovations in luxury homes, his companies have successfully produced well over 60 television episodes, countless hours of commercial video content as well as broadcast radio and digital programming.

“I enjoy meeting new people, discovering what inspires them and creating solutions to help them in attaining their their goals. Many years ago a colleague penned my favorite nickname, “The Secret Weapon!” When I enter a creative or strategy meeting with you, I bring a very large toolbox of experience and ability that will help close deals, move projects forward and make clients happy.” -RG

Ron is the recipient of multiple AIR (Achievement in Radio) Awards, the Golden Prospector Award from the Arizona Association for Economic Development and was nominated American Advertising Awards, Creative Director of the Year. He resides in Scottsdale, Arizona.


More info and an opportunity to connect on LinkedIn!

What people are  saying:

Working with Ron was a great experience. He is very talented and professional and the final creative product for Cannella, Vacation Hunters TV exceed my expectations. He was committed to our project, always accessible, easy to work with and conscientious of the budget. Ron assembled an “all-star” team and the production reflected that. I hope to work with him again.

Tony Besasie
President / Cannella Response Television

We worked with his team to produce a television show in Mexico for Cannella (DRTV) International Cruise and Excursions (I.C.E.) and Grupo Vidanta. They were amazing! From the pre to post-production, the team was focused and incredibly hard working. Our video turned out really well and the results have been great. I have nothing but positive things to say and look forward to working with them again soon!

Lizzie Merrill
Brand Manager / Grupo Vidanta

“Ron Gerson is one of the most creative individuals alive today. An award winning producer, director, composer, musician and entrepreneur, he has mastered both the craft and the business of media. Ron has produced a vibrant and successful history in broadcast television, radio and digital development, and has been a pioneer in creating outstanding media by combining production, sales and marketing at all levels from inspiration to activation. He and his teams have developed a rich portfolio of successful TV shows, websites, broadcast promotion, online video, and cross-media marketing campaigns.

What sets him apart is a fearless desire to be inventive. It is that ability to invent that allows his clients and partners to achieve top quality content with bottom line success. It’s done by creating new models and new ways of looking at each project. The opportunities are often hidden, Ron finds them.”

David Miller
Producer - Director - Broadcast Composer - Singer/Songwriter / MagicDust, RightThisMinute

“I’ve had the pleasure of working closely with them on a number of occasions where their video and broadcasting knowledge truly leveraged the marketing & sales results of our Thermador luxury residential appliances. As the prime sponsor of the Fine Wine & Design TV show, this allowed us to reach, with pinpoint accuracy, the targeted luxury market in Arizona. They helped us to present our products in a fashion consistent with our quality brand and, via his video production & editing skills, be able communicate all the advantages of Thermador products effectively. Their attention to detail and understanding of multi-media, social marketing and event staging allowed us to leverage the excitement of our exhibit at the Barrett-Jackson Lifestyle Pavilion with the Jordin Sparks performance. They were able to repurpose the video content for use in multiple social marketing and other sales related areas, keeping our costs down. The positive impact for our brand and the dramatic impact on our dealer & consumer relationships helped us to exceed our sales objectives and establish a leadership position in the market. I would highly recommend them to anyone that wants to achieve quality results in their video & broadcasting projects.”

Pete Mackin
CEO / Oak Peak Advisory Group

“Ron is the ultimate professional and a creative perfectionist. We worked together for 14 years. He lead a high performance team of creative individuals. He developed and delivered our sales organization high valued digital and video products that were integral to our bottom line and lead to consecutive YOY revenue growth. Ron is definitely someone you want on your team to help you embrace your vision and make it a reality!”

Leyla Haupert
General Sales Manger / Hubbard Broadcasting

“Ron created a first rate digital department for our business in Phoenix. His ability to create a structure that leveraged our multiple brands was exceptional. He’s focused, intelligent and creative. These traits coupled with his interpersonal skills created a profitable department. I highly recommend you consider him as your business partner. “

J.D. Freeman
Summerland InvestCo

I worked with Ron Gerson at Clear Channel Phoenix. He was a was an integral part of our integrated digital and broadcast success. His creativity, integrity, and “can do” attitude are assets that will benefit anyone doing business with him.

Jeff England
Vice President and Market Manager, Chicago / Hubbard Broadcasting

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